The Environmental Protection Administration, Executive Yuan, promulgated the "Soil and Groundwater Pollution Remediation Act" (hereinafter referred to as the Soil Pollution Act) in 2000 to establish a legal basis for the remediation of soil and groundwater pollution in Taiwan, and passed an amendment to the Soil Pollution Act in 2010 to include the control of bottom sediment based on health risk assessment results. Their work focus has gradually shifted from pollution verification to pollution impact assessment, and pollution control and remediation.
The legislation of the Soil Pollution Act has entered its 20th anniversary. To present the complete history and changes in the past 20 years, and shape the concept of soil protection and groundwater pollution prevention, and strengthen the educational promotion and propaganda work, the Environmental Protection Administration commissioned Tse Yueh Advertising to undertake the "2020 Soil and Groundwater Pollution Prevention and Propaganda Project" and plan and execute the related work to strengthen the propaganda of "soil and groundwater protection" issue and implement the environmental education task.
The Environmental Protection Administration, Executive Yuan (hereinafter referred to as the EPA) has planned a series of work items satisfied the demands and benefits for the project this year. As of the deadline of the final report, EPA has completed implementing the "20th Anniversary Exhibition of the Soil and Groundwater Pollution Remediation Act" as part of the work item, "Special Exhibition for the 20th Anniversary of the Soil Pollution Act", which was held from October 21 (Wed.) to October 26 (Mon.) for six days. From paper and online real-name statistics, the exhibition attracted 5,855 visitors; and 18 events with 25 stage highlight activities are arranged during this period with a total of 623 people attending. In terms of special exhibition planning and layout design, we completed the main visual design of the "Soil and Water Report" according to the plan, provided the large-scale design of the ten themed exhibition areas, as well as the necessary establishment of exhibition stands, lighting and electricity, and planned the U-shaped exhibition viewing route. The exhibits were protected with surveillance cameras and valuable exhibits were insured. Three pre-exhibition briefings were held by inviting 22 County/City Environmental Protection Bureaus to participate in the exhibition, confirm their plans and needs and assist in the completion of the special exhibition. Two weeks before the exhibition, we completed a 90-second and a 30-second promotional video to be posted on YouTube, Facebook and other social media platforms. Moreover, we built an official event website to provide online registration for highlight events and guided tours, which will transform into a performance website after the exhibition to increase public view. In total, we completed the procurement and production of 3 printed literatures and 7 informational materials. Furthermore, a press conference was held at 10:00 a.m. on October 21 to mark the opening of the exhibition. In opening ceremony, a soil and water hourglass was displayed and two performance events were arranged, a live performance of the theme song of the documentary film "My Hometown" and a sand painting performance of "Soil, Water and Greenery".
In terms of the work item of "Multi-Media Publicity", outdoor media advertising is designed with streetlight flag patterns and installed on Zhongxiao East Road and Guangfu South Road. The bus body graphics were designed and published on five bus routes: 212, 278, 600, Chengde line, 605, etc.; the light box graphics were designed and published on the light box at the waiting platform of Taipei Main Station in the Bannan Line and the dynamic light box in the ticketing hall of the Taipei Bus Station; the train compartment graphics were designed and published on advertisement in the train compartment for trains between Taipei and Taichung; the main visual posters were printed and posted in 50 stores near the Songshan Cultural and Creative Park. This event has been published in print media such as China Times Weekly and Apple Daily, as well as outdoor media. Its network digital advertising design was placed on Yahoo native advertising, Google broadcast netowrk, LINE and Facebook social media ads for mobile devices, ÝouTube video ads, and event Link, generating at least 2,529,203 impressions, 12,663 ad clicks, and 49,012 viewers for video ads. Up to November 10, six online feature articles have been published on the China Times Weekly website, reaching 100,000 views. A total of 40 posts were scheduled and uploaded on the "Clean Soil and Water Series Events" Fans Page; one marketing campaign was completed with 530 more fans, 18,533 likes, and 292,888 people reached by the posts; 10 word-of-mouth celebrities were invited to share information about the special exhibition. As a result of the above-mentioned work items, we have achieved the expected benefits and objectives of this year's project promotion.
